A guide to understanding customer journeys
May 14, 2024
“Customer journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey
insights
Welcome to our blog, your portal into the things we’re making, the ideas we’re kicking around, and the hypotheses we’re testing. From the most ethereal tech experiments in EDGES to the terra firms of business innovation, we invite you to join the conversation.
AI in Advertising: Everything You Need to Know
May 11, 2024
Artificial intelligence, including generative AI, is used in advertising today to do everything from generate ad creative and copy to
The role of CSR in your brand strategy —How defining a clear social purpose can benefit all types of organizations.
May 7, 2024
Doing good doesn’t have to be at odds with profit. Organizations focused on their triple line in today’s marketplace will
What does a brand manager do?
May 7, 2024
If you’re looking at starting a hospitality career, you will have probably come across the role of brand manager. This can
Service Design – Design is Not Just for Products
May 5, 2024
Service design is concerned with the design of services and making them better suit the needs of the service’s users and
The importance of brand awareness
May 5, 2024
Why is Brand Awareness important Brand awareness is the foundation all your marketing efforts have to rely on, from social
B2B Branding: How to Build a B2B Brand Strategy
April 29, 2024
A brand is so named following the distinctive ownership mark left by a scorching hot iron on the rump of
Are You Telling the Right Story About Your Brand?
April 29, 2024
If you’re the new brand on the block, it can be intimidating to jump into the world of big, established
The 5 Stages of a Branding Process
April 28, 2024
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand” are interconnected
Brand strategy: The complete guide for 2024
April 6, 2024
Whether you’re a brand new company or an existing brand with well-established customer loyalty, having a winning brand strategy is integral
Top 10 New Branding Trends of 2024 (With Tips and Examples!)
April 6, 2024
Curious about where branding is headed in 2024? Branding trends are constantly evolving alongside trends in fashion, interior design, pop
4 Elements of a Successful Brand Refresh
April 6, 2024
To successfully reinvent your brand, you must rethink your approach to product, story, culture, and customer. Brand rebounds often seem
Branding a city: What makes a successful design?
April 6, 2024
How do you create a brand that encapsulates an entire city? Making a destination economically and culturally attractive through a
Brand Storytelling: What It Is and Why It Matters
April 6, 2024
Many brands rely on storytelling techniques to make a connection with their audience. Learn more about what this means and
How to Align Brand and Culture to Build a Prosperous Workplace
April 6, 2024
One of the essential lessons in brand building is, that if a company does not get its brand right internally,
The Branding Process for Professional Services Firms
April 6, 2024
The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success
Brand Development Strategy: 10 Essential Steps for Your Professional Services Firm
April 6, 2024
Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand
Tell the Right Story About Your Brand
April 4, 2024
If you’re the new brand on the block, it can be intimidating to jump into the world of big, established
Before the Spotlight: Unveiling Your Brand’s Inner Story
March 13, 2024
Every great performance starts with a powerful script. In the game of brands, pre-branding is your scriptwriting phase. It’s where
